Tuesday, December 29, 2009
Using AdWord tools Campaigns to Sell a Domain names - How Effective is It?
There are many ways to sell a domain name; at one of the many online domain name auctions like google adwords or through a forum. These google adwords forums are tried and true approaches that have been effective for many domainers.
Unfortunately online auctions and forums like google adwords seem to attract mainly domain resellers. Granted, this is not a bad thing. There are thousands of domains sold daily to resellers. The only problem is that you seldom realize the true value of a good domain name versus selling it directly to an end user.
Wanting to get top dollar from an end user who has a direct use for your domain name and attracting that end user are two different animals altogether. The major issue is finding new and creative methods of drawing attention to the domain you have to offer. Not knowing what to expect I took the rather unique approach of advertising through google adwords a couple of very brandable domain names via a PPC Campaign through google adwords.
If not done properly this approach can cost you quite a few dollars. Done correctly and it is a very effective approach to have your name stand out to the end user and shine above the thousands of domain names that change hands on a daily basis.
As with any advertising we can find advertiser competetion in google adwords tool, the results are as good as your creativity and the amount of money you are willing to spend. If done properly your PPC campaign through google adwords can reap benefits well beyond traditional domain advertising and likely bring you a much higher return on the sale of your domain nameusing google adwords compaign.
Unfortunately online auctions and forums like google adwords seem to attract mainly domain resellers. Granted, this is not a bad thing. There are thousands of domains sold daily to resellers. The only problem is that you seldom realize the true value of a good domain name versus selling it directly to an end user.
Wanting to get top dollar from an end user who has a direct use for your domain name and attracting that end user are two different animals altogether. The major issue is finding new and creative methods of drawing attention to the domain you have to offer. Not knowing what to expect I took the rather unique approach of advertising through google adwords a couple of very brandable domain names via a PPC Campaign through google adwords.
If not done properly this approach can cost you quite a few dollars. Done correctly and it is a very effective approach to have your name stand out to the end user and shine above the thousands of domain names that change hands on a daily basis.
As with any advertising we can find advertiser competetion in google adwords tool, the results are as good as your creativity and the amount of money you are willing to spend. If done properly your PPC campaign through google adwords can reap benefits well beyond traditional domain advertising and likely bring you a much higher return on the sale of your domain nameusing google adwords compaign.
Labels: adword tool, adwords tool, buy domain names, domain name registration, google adword tool, internet domain names, low cost domain names, purchase domain names, register domain names, web hosting domain names